Business

Robert Greenberg
CEO
Skechers U.S.A., Inc.
Last Updated: 08/09/2024
Greenberg's reflections reveal a complex generational struggle between Jewish identity and professional success in mid-century America, particularly in entertainment, where name changes were seen as necessary for survival rather than choice. His observations highlight how the pressure to assimilate and 'blend in' created a cultural tension between ethnic pride and social mobility, especially for Jewish women and performers.
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